Magnotta and CanLyme take to the airwaves

Controversial radio ads launched this month across Canada.

Lyme disease is the fastest growing infectious disease in the world but the Canadian government won’t acknowledge this fact because it lacks proper understanding of the disease, continues to provide Canadians with poor testing methods and operates on the belief that the disease is rare in this country. That’s the root problem in fighting Lyme disease in Canada according to Magnotta Winery Corporation and the Canadian Lyme Disease Foundation (CanLyme) who have teamed up to challenge the government’s stance on this complex illness with a series of radio ads launching this month, the first of their kind in Canada.

So say Magnotta and CanLyme, and we would have to agree. The complete press release is linked here. If you haven't yet heard these ads on your local radio station, you can listen to the informative radio spots through these links:

Lyme Radio Ad #1
Lyme Radio Ad #2
Lyme Radio Ad #3

If you are not already aware, Magnotta has for a few years been bottling a delicious red wine (no bias here...) as a fund raiser for CanLyme's goal of establishing a Canadian Lyme disease research facility and clinic. A portion of the proceeds from the sale of this wine go to CanLyme for this purpose. Check out the Magnotta link in our Lyme Links in the right-hand column for more info.

Also, it is not long until the 4th Annual True North Golf Tournament (to be held at the Thornhill Golf and Country Club on June 1st 2009), another Magnotta event in support of CanLyme. To learn about this and other southern Ontario events planned for Lyme disease awareness month, visit Magnotta today.